- OpticalH
- April 1, 2024
- 4:20 pm
- No Comments
New Chanel Campaign with Brad Pitt and Penélope Cruz
A new short movie has just been released by Chanel as part of their Fall-Winter 2024/25 campaign and their Ready-to-Wear Show, featuring Hollywood superstars Brad Pitt and Penélope Cruz. The centerpiece of the motion picture is one of the iconic Chanel pieces, the 2.55 bag. As an online eyewear store, this is not a product we deal with, but as this campaign and especially this short motion picture encapsulate why we love Chanel and consider it not just a fashion brand, but THE fashion brand, we would like to introduce it here and discover its details.
Image source: chanel.com
Homage to a Classic Picture
As we have come to expect from the brand, the movie itself is much more than just an advertisement. It is a reshoot of a classic film by Claude Lelouch, “Un homme et une femme”. Shot in black and white, inspired by the coast of Normandy, it shows the empty seashore in the off-season, a sports car, and a dinner at the hotel, all serving as a backdrop for a budding love story.
Two icons, Penelope Cruz and Brad Pitt, meet behind the lens of Inez & Vinoodh. The Chanel bag is the privileged witness of this suspended moment in Deauville, a place intimately linked to the history of the Maison.
Image source: chanel.com
A Timeless Chanel Classic
We have every reason to believe that fashion history unfolds right in front of our eyes. Every part of this movie, with all of its small and fine details, is a great example of the moderate, almost low-key elegance, free of unnecessary bluster, which is why we love Chanel so much.
To show respect to the creator of the original picture, there is a short cameo from Claude Lelouch. He portrays a man walking his dog on the beach, appearing in a short cut for a second, casually walking away with his back to the camera.
Image source: chanel.com
New Chanel Campaign with Brad Pitt and Penélope Cruz: Conveying the Brand’s Message
Every cut, every shot, the play of lights, the restrained acting, the subtle gestures, deserves to be taught in film schools. Most people will notice small details only on repeated viewings, such as the background projected behind the riders of the moving car, a practical effect seen in pictures from the Golden Age of Hollywood. Even in the extra role of the waitress for a few seconds, we see the Dutch supermodel Rianne van Rompaey. The combination of all of these serves one purpose: to convey the message of the Chanel brand, the refined and timeless elegance that only those who understand and can read such subtle details can understand.
Be Part of Fashion History
Embrace the elegance embodied by Brad Pitt and Penélope Cruz, and elevate your style with our exquisite eyewear collection. Channel the timeless sophistication of Chanel in every step you take. Visit our online store today and indulge in the luxury of iconic eyewear that complements your unique fashion journey.
This is not just any online store. We are optical specialists who also sell products online. One of the largest stocks in the world, with more than 15,000 models of glasses available.